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3 - Design Stone Project (Luca Pertici and Marcello Bembale)

Avatar: Official proposal Official proposal
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The Design Stone Project was created with the goal of transforming and innovating the current marble workshop located in Minucciano, strengthening its connection to the Garfagnana area and generating new artistic and economic opportunities. This project introduces a new organizational structure aimed at overcoming the limitations of the current model, where artists design their works remotely before arriving on site – thus limiting their relationship with the local context and community. The new approach proposes an inversion of this process: participants will engage in an immersive experience in the region, exploring local culture and landscape in order to conceive works that fully express their identity and value.

An innovative aspect of the project is the introduction of an economic model that encourages the creation of reproducible works using CNC (computer numerical control) machines, reducing the reliance on manual labor and establishing a digital archive of the artworks produced. This archive will allow collectors, companies, and institutions to consult, order, and reproduce the works, thus generating an economy capable of supporting both the workshop and the local community. The project is accompanied by a new brand identity that includes a renewed name, logo, and website. The transition from Digital Stone Project to Design Stone Project marks a clear shift, emphasizing the connection with the territory and the desire to place design and planning at the heart of the initiative. The new logo incorporates visual elements inspired by the marble tradition and the Garfagnana region, while the website provides detailed information about the workshop and the works created.

The Design Stone Project thus represents a significant evolution that not only enhances art and technology but also seeks to create a bridge between tradition and innovation, between the local community and international creativity, with a sustainable cultural and economic impact over time.

View the project - Design Stone Project

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